T R A D E C R A F T
intelligence to inspire your workforce
Leadership. Sales. Behaviour. Influence & Persuasion. Managing Change. Teamwork. Professional Skills. Cultural Awareness. etc
Leadership. Sales. Behaviour. Influence & Persuasion. Managing Change. Teamwork. Professional Skills. Cultural Awareness. etc
Robin Irvine. General Manager NA & EMEA Apex Systems. 2024

The Stanford Research Institute International found that 75% of long term employment success is driven by mastery of soft skills, while only 25% is determined by technical training skills.
A learning and development specialist with a passion for helping people grow, personally, professionally, and as part of something bigger. For over 20 years, I’ve worked with individuals and teams at every level, guiding them to build confidence, capability, and a sense of purpose in what they do.
IT, Hospitality, Production & manufacturing, Warehouse & logistics, Scientific, Legal, Emergency Services, local government, community & charity organisations, Recruitment, Funeral Services, International Management Development, Drug Testing, Motor Industry. NVQ Apprenticeships. Business Management
Infor M3, PSI Pharmaceutical, Welfare to Work, Morrisons Supermarkets, Collins Foods International, Whitbread, Graduate Programmers Training & Development, Events Industry, Asian Management Development, International Communication Programme across 12 countries. Dignity Funeral Services
Bespoke solution design in professional skills, Behaviour Styles, Customer Service, Leadership & Management, Sales, Negotiation, Teamwork, Communication, Culture, Personal Development, Managing Change, Operations and Business Skills, Project Management Support
Training Manager, International Training Consultant, National Business Skills Trainer, Key Skills Trainer, Employability Project Manager and Trainer, Hospitality Assessor, Restaurant Manager and Business Director. Learning & Development Trainer
Prefer face-to-face workshops
National/International travel
British/Australian Citizenship,
Self-published 7 books
Influences include Dale Carnegie, Cormac McCarthy, Brene Brown, Simon Sinek, Jordan Peterson, Ted Hughes
Tradecraft News is my YouTube channel with pre-recorded workshops. I love inspiring success and seek every opportunity to celebrate the skills, intelligence, and potential within today’s humanity. When people understand the subtle influences to how they thrive, they excel, and like a catalyst they inspire everyone around them. In a world that moves fast and demands even faster results, it’s not the tools, the systems, or the strategies that elevate us, it’s the people we choose to stand beside.
David Bufton. Manager QHSE. FLI Structures

